Freckl Studio is an online label that embraces minimalist, effortless, and timeless design, catering to individuals who value style over trends.

At Freckl, each piece is created with meticulous attention to detail and selected as an expression of individuality. The Freckl woman is progressive in her beliefs, feminine in her style, and masculine in her spirits.

For this project, we worked closely with Freckl to create a brand identity that reflects their unique blend of feminine elegance and masculine sprit. By balancing soft neutral tones with a mix of serif and sans serif typefaces, we developed a visual language that conveys both sophistication and bold individuality—just like the Freckl woman.